1. Reduced illegal distribution and intellectual property theft of works owned by African creatives.
  2. Quick and reliable royalty settlement to African creatives by record labels, book publishers, film production houses, and video game publishers.
  3. Increased in-depth and worldwide content distribution for African creatives.
  4. Increased African creatives earning a living from their creatives.
  5. Better discovery of talented African creatives.
  6. More reliable and transparent monetization system for digital content in Africa.
  7. More African content on hundreds of well-established global platforms.
  8. A better perception of the African people by the rest of the world.