We launched ‘Publiseer Pro’ in a bid to retain and grow with our most successful creatives. Typically, when we onboard creatives, their content aren’t exclusive to us. This means that they can sell their content elsewhere if they want to. They keep all the distribution rights to their content. However, we discover and sign African creatives whose content we strongly believe in or those whose content is selling much faster than other creatives. When we sign such creatives, we go into an exclusive contract with them for a minimum of two years, and we work closely with them to promote and launch their careers. This exclusive deal is known as ‘Publiseer Pro’. It’s a launchpad through which we discover, sign and build amazing African talents. It includes strategic planning, marketing, financing, branding, and PR.